This paper is in the following e-collection/theme issue:

Posters - Connected Health Symposium 2016 (46)

Published on in Vol 2, No 1 (2016): December

Connecting With the Audience: Testing the Use of the Entertainment Education Strategy and Narrative in an SMS Intervention

Connecting With the Audience: Testing the Use of the Entertainment Education Strategy and Narrative in an SMS Intervention

Connecting With the Audience: Testing the Use of the Entertainment Education Strategy and Narrative in an SMS Intervention

Authors of this article:

Jessica Fitts Willoughby1 ;   Zhaomeng Niu1 ;   Shuang Liu1 Author Orcid Image
Article Authors Cited by (1) Tweetations Metrics

Jessica Fitts Willoughby   1 , PhD ;   Zhaomeng Niu   1 , MA ;   Shuang Liu   1 , MA

1 Edward R. Murrow College of Communication, Washington State University, Pullman, WA, United States

Corresponding Author:

  • Jessica Fitts Willoughby, PhD
  • Edward R. Murrow College of Communication
  • Washington State University
  • PO Box 642530
  • Pullman, WA
  • United States
  • Phone: 1 509 335 7926
  • Fax: 1 509 335 3772
  • Email: jessica.willoughby@wsu.edu